Allure Bridals
Our Favorite Styles
Allure Bridals
Allure’s background is a family-owned and operated company. The Crum family transformed their family-owned fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years until the opportunity to manufacture bridal gowns arose. By 2000, C.E.O. Kelly Crum had expanded his mother’s fabric store into a thriving wholesale bridal collection in only a few short years. The design and creation of stunning wedding gowns fosters passion and a sense of pride using ethically-sourced materials, by people who are passionate about the celebration of beauty and love. 20 years later, Allure Bridals brand family continues to pride themselves on thoughtful designs to match every bride with their dream dress.
Reserve your spot to browse through our Allure Bridals, Allure Couture, Allure Romance, Madison James and Wilderly collections.
To explore and try on these fabulous designs, send us your online appointment request below or call us directly to schedule your bridal appointment with one of our experienced stylists. For online appointment requests, please expect a call back in 24-48 hours to confirm time and day of appointment.
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Be Your Most Beautiful
Browse Allure Bridals Browse Allure Couture Browse Allure Romance
*please note not all gowns are found in store.
"I had a great experience working with Didi to find my dream wedding dress! From the moment I walked into the boutique, she made me feel comfortable and truly listened to my vision. Her eye for detail, knowledge of styles, and ability to understand exactly what I was looking for made the whole process so enjoyable. She was patient, thoughtful, and ensured I felt confident and beautiful in my dress. Thank you, Didi, for making this such a great experience. Highly recommend to any bride-to-be! "
- Jennifer
It's very important for us at TRUDYS to enhance the wedding experience for our customers. We have put together this list of our top recommended wedding services in the South Bay and beyond. Many of these vendors have been partnering with TRUDYS for decades. They all have a passion for what they do, and we all share the main goal of offering our customers an exceptional experience. Please feel confident in choosing any of these vendors for your wedding needs.
Best wedding wishes, Steven Blechman, Owner
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