Allure Couture is a couture collection designed by Allure Bridals wedding dresses are exactly that: Couture. This collection specializes in blends of rich fabrics, exquisite beading and detailed lace that is nothing but glamorous. Beautifully shaped mermaid and ballgown dresses with hints of pale pink, light gold and rich champagne bring out the detailing to make a perfect picture. The intricate Swarovski beading with luxurious soft tulle, create the perfect princess gown ready for your wedding day. These gowns are fine works of art to make your special day unforgettable.