Allure Bridals Collection is an award winning designer designing since 1998. Whether it is classic and traditional or bold and dramatic — it all starts with how the gown makes you feel. The Allure collections feature on-trend, modern silhouettes as well designs reminiscent of classic Hollywood glamour. Their Romance collection, of lace and tulle, incorporate subtle silhouettes with soft, feminine elements for a collection truly embodying its name: romance. And the Allure Women's collection feature gorgeous structured fabrics, in a large range of plus sizes, with built in corsets for a phenomenal fit. In addition to bridal gowns, the Allure brand family includes Allure Bridesmaids and Allure Men—bridesmaid gowns and tuxedos designed to create and complement a gorgeous bridal party. Every dress features details to set it apart and make the bride shine.